Should you include the domain registration & renewals as part of your maintenance plans?
Someone recently asked this question in the Josh Hall Student Center: Do you include the domain registration & renewals as part of your maintenance plans? Here is a brief discussion of the pros and cons of including domain registration as part of your maintenance care plans.
1. The pros of including domain registration and renewals in your maintenance plans
It can save you and your client money. If you register or renew your domain name through your web hosting company, they may give you a discount.
It can save you time. If you have your domain name registered with your web hosting company, they will handle the renewals for you. This can be a big time saver, especially if you have multiple domain names.
It can save your customers time and hassle by taking care of these tasks for them. They might appreciate the convenience of having one bill (yours) for all of their website-related services. You’ll save time by not having to send separate invoices for each domain name.
It can give you a competitive edge by offering a complete package of services. It can also help you build loyalty with your customers. They’ll appreciate the extra service and be more likely to stay with you longer.
It can generate additional revenue for your business, assuming you’re willing to charge more.
You can avoid having the client’s website go offline because their domain registration was due or expired and they failed to renew. This could reflect badly on your company or result in a dispute between your agency and the client.
2. The cons of including domain registration and renewals in your maintenance plans
It can be difficult to keep track of all the different domains and when they need to be renewed. This can be especially true if you have clients with multiple domains. Missing a payment can lead to late renewals and potential service interruptions.
If you include domain renewals in your maintenance plans, you may be unable to transfer the domain to another registrar if you decide to switch providers.
Some clients may feel that they are paying for a service they don’t need, particularly if they have already registered their domain elsewhere. They may not want you to have their domain information managed by you,
Domain renewals can be expensive, so including them in your maintenance plans could end up costing you more money in the long run if you don’t price your plans accordingly. The average cost of a domain name is $10-$15 per year. With multiple clients, that can add up quickly. Be mindful of the fact that your plan prices may get too expensive for your clients to continue staying with you.
3. What to do if you’re undecided on whether to include domain registration and renewals in your maintenance plans?
If you’re undecided about whether to include domain registration and renewals in your maintenance plans, here are a few things to consider. First, think about your ideal customer. Are they more likely to be a small business or a large corporation? If they’re a small business, they may not have the resources to handle domain registration and renewals on their own. However, if they’re a larger corporation, they may have someone on staff who can handle this. Second, consider your own expertise. Are you comfortable handling domain registration and renewals? If so, then including it in your maintenance plans may be a good idea. However, if you’re not comfortable with this task, it may be best to leave it out of your plans.
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